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GoodMarket’s XL event drives 4000 visitors

Targeted campaign drives over 4000 visitors to GoodMarket’s Double XL event.

Building on the momentum from the successful GoodMarket XL event in October 2023, B&G collaborated with GoodMarket to plan their next major event.

Challenges and Strategies

The team faced several challenges, notably introducing a ticket fee for the first time and engaging the public for a post-Easter event. To tackle these, the focus was on creating a spring-themed campaign. This involved extensive R&D to maintain the theme of “inflated delight,” resulting in a new, bespoke graphic design for the two-day event.

Creative Approach

A bright pink bubble gum design was chosen for its fun, lighthearted, yet confident and bold appeal. This new visual identity resonated with the ethos of GoodMarket and was quickly embraced by all 240 traders.

Marketing and Engagement

The predominantly digital-led campaign achieved significant reach on social media. Additionally, the support from event retailers, who were provided with brand and marketing packs, amplified the campaign’s effectiveness.

Event Success

Despite initial reservations, the event was a resounding success, attracting over 4500 visitors to the Exhibition Center Liverpool. The 30,000 sqft space was buzzing with energy and the vibrant spirit of a creative community.

Visit: GoodMarket

How Copenhagen Airport introduces City Branding

How my arrival experience at Copenhagen Airport informed my understanding of a city brand.

Do first impressions really count?

When it comes to place branding, the answer is a resounding yes—but it’s not as straightforward as branding a product or service. Places are subjective, multi-layered, and involve countless stakeholders. There’s rarely a single executive team or a clear USP. This makes it tricky to define, measure, or control.

On a recent trip to Copenhagen—my very first—I experienced a place where brand and city worked together seamlessly, without a single marketing campaign or logo in sight

The Airport: Subtle Signals of Identity

Stepping off the plane at Copenhagen Airport, my first impression was familiar: a sense of blandness, a feeling I could have been anywhere. But as I looked closer, subtle details started to emerge.

The clever use of materials, including the signature Danish plywood, combined with open, bright spaces and abundant natural light, immediately suggested something unique. It wasn’t shouted at you—it was quietly embedded in the space, a first clue to the city’s values.

The Journey to the City: Design as a reflection of values

Navigating the simple, intuitive wayfinding brought me to the train platform. Twenty minutes later, I was heading straight into the heart of Copenhagen.

Even on a train, the city’s brand was evident. The space was clean, spacious, and designed with attention to detail that subtly communicated care for its citizens.

A small overhead socket for a music player caught my eye—but it was the tray table that truly impressed me. With a simple push, out slid a walnut-veneered ply table with a brushed steel, recessed cup holder. Practical, elegant, thoughtfully designed. In that moment, I understood how Danish values—quality, functionality, and respect for people—permeate everyday life.

Place branding at it’s purest

There was no flashy campaign, no tagline, no promotional stunt. Yet I felt I had experienced the city’s brand in its purest form. Every detail, from materials to user experience, communicated a consistent message: this is a place that values its people and their experience.

For city planners, marketers, and designers alike, Copenhagen demonstrates that first impressions matter—but they’re not just about spectacle. They’re about embedding values into every touchpoint, quietly, intentionally, and thoughtfully.

Conclusion:

Place branding doesn’t always need slogans, logos, or campaigns. Sometimes it’s simply about how a city feels to the person walking through it—an experience communicated through design, attention to detail, and everyday interactions. Copenhagen, in its airport and train journey, embodies this principle perfectly.

Giving Ferry & Sons a new edge

Behind the Brand: Crafting a Modern Identity for Ferry & Sons

First impressions can say a lot.

The first time we met Mike and his family, we knew this was going to be something special. Their passion for their craft was infectious, and their confidence in the quality of their work was quietly inspiring.

Many businesses come to us looking for a refresh — a polish around the edges. But Mike had bigger plans. He wanted to build a 21st-century brand that could sit confidently alongside the best in the industry.

Today, Ferry & Sons is doing exactly that.

Sales have never been better.

Mike tells us.

“Passion for what you do and how you do it is something that isn’t celebrated enough,” Mike told us.

“The work we’ve done together brings that passion to life in a professional and warm way.”

Mike Ferry – MD

Design Notes: The Making of a Brand

For the designers out there who love the details — this identity is packed with them.

The Ferry & Sons logo was built from the ground up, inspired by the curved angle bevels often found on their handcrafted worktops. The ligature in the F was carefully designed to nod to both the F and S, a subtle connection between name and craft.

We extended this detail into a suite of fine stroke lines, derived from those same bevels, representing the precision and delicacy of the craftsmanship — whether marble, granite or quartz. These graphic lines can be layered over imagery and block colour, adding quiet texture and depth throughout the brand.

The typography pairs Libre Baskerville for headlines, chosen for its classic, human qualities, with a clean sans serif for body copy, reflecting the company’s modern edge.

The colour palette remains simple and contemporary, with a respectful nod to heritage. The signature blue is a refined evolution of their previous identity, maintaining brand recognition while pushing it forward.

Bringing it to Life

To capture the warmth and precision of Ferry & Sons, we commissioned award-winning photographer Dan Kenyon for a series of portrait and interior shots. These images play a central role in communicating the company’s personality and attention to detail.

Print played its part too. Stationery was produced on GF Smith Cobalt, and the brochure wrap on GF Smith Leather Pale Grey — both chosen to reflect quality and timelessness.

Ferry & Sons is proof that craft, ambition and design can build something powerful.

view case study

Visit: Ferryandsons.co.uk

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