Turning rocks into diamonds is an art form.
We ask the question that no-one else will. Who are designers really designing for? Themselves? their clients ? or even their fans?
Alex Frech
From leading agencies and clients across the globe, the question of integrity and creativity is always in question, but we have another thought, what about the customers. Who is designing for them?
The answer is simple. We are.
From the day that our Founder, Alex Frech racked up a whopping sale of 12 Italian suits in one day, back in Covent Garden (well before B&G was even born) selling has always been at the back bone of our agency. Be it a service, product or idea; if you’re afraid to pitch what you’re selling, then even the best design is useless.
But not all designers have that M.O. and quite often we see really great design, often with no clear alignment with their customer or audience, something that we always put first.
This is our tried and tested methodology. If the result of which is the best design you’ve ever seen, then that’s the gold we dream about. The idea here is to position yourself in a unique space, while not alienating your audiences. In fact the more they understand you and can empathise with you the better.
Framework guide.
- Who is your customer?
Be as precise as you can here. ‘Everyone’ is never the right answer. - R&D – Look at the sector.
Who’s doing great guns? Who are the stinkers – let’s avoid them. - R&D – Look outside the sector.
Are there cross overs with other sectors that maybe have never been explored. Is there something exciting that has never been touched before? - Ideas – Push some loose ideas around.
Some you may like, but your customers don’t and vice versa. Don’t forget this is not just about your taste. The customer is always right, right? - Be brave, be bold.
Many clients come to use and trust us because we’re brave and often take people to a new place. If you’re the same as everyone else how can you stand out?
Just remember, discovering a brand is a process. Turning rocks, until you find the perfect gem. And when you do, we promise, it will shine like no other.
Drop us an email for more information.
