Black & Ginger began in Liverpool over 20 years ago with a simple idea — that creativity works best when it connects with real people.
What started as a small studio, founded by Alex & Matt (then sporting flowing black and ginger hair) designing for local businesses, has grown into a full creative agency helping brands across the UK and beyond.
From those early projects, we discovered that great branding isn’t just about pretty visuals — it’s about stories, strategy, and meaningful connections. Over the years, we’ve evolved into a multidisciplinary agency, blending brand strategy, visual identity, digital experiences, and storytelling to help businesses thrive.
Our clients range from local Liverpool startups to national and international brands, all sharing a desire to stand out, connect, and grow.
We connect with people through ideas that feel modern yet timeless
Combining modern creative methods with traditional values, we build brands that communicate with simplicity, honesty and warmth.
Creativity means more than keeping up with trends — it’s about using insight, empathy and craft to make ideas that last. We believe that the most powerful brands are built on trust and clarity, where every word and design choice feels genuine.
Our work is guided by these principles every day, helping us create meaningful connections between businesses and their audiences from local Liverpool to across the globe.
Our results speak for themselves, with 93% of our clients seeing a significant uplift in awareness and growth within the first 12 months of working with us.
We immerse ourselves in your brand, your audience, and your objectives to understand the real opportunities.
Strategy & Insight
Using research, trends, and experience, we shape a clear plan to guide every creative decision.
Creative Execution
From visual identity to digital experiences and brand storytelling, we craft ideas designed to resonate.
Collaboration & Transparency
You’ll always know what we’re working on, why it matters, and how it moves your brand forward.
Results That Last
Every project aims to create meaningful connections, inspire action, and grow your brand — locally in Liverpool, across the UK, and beyond.
We connect with people first. Every project starts by understanding your brand, your audience, and your goals. From there, we combine modern creative methods with traditional values to build brands that are simple, honest, and warm.
FLOW
“We had a blast working with Black & Ginger! They handled our rebranding project like pros”
Purpose is at the heart of everything we do. Beyond creating brands that look and feel exceptional, we aim to make a positive impact on our community.
That’s why we proudly support initiatives like The Good Market — a Liverpool-based platform championing local makers, ethical businesses, and creative entrepreneurship.
By combining our creative expertise with a commitment to purpose-driven projects, we help businesses tell their stories in ways that matter, build meaningful connections, and contribute to a better, more sustainable community.
Born in the vibrant heart the North West, our agency blends creativity, warmth, and a touch of irreverence. From iconic global brands to local favourites, we’ve championed them all. But beyond brands and campaigns, we believe in people.
Welcome to a new era of creative excellence, globally local from our doorstep here in Liverpool.
B-ROLE.CO.UK
Hiring just got interesting.
The new creative agency that Gen Z’s are really looking at.
Local, family worktop specialists felt that their brand was out of touch with its customers and were losing sales to market leaders.
Solution:
A new lifestyle led look and feel rejuvenated their brand. From website, vans to print – everything was fresh and on point.
Result:
A dramatic increase in inbound enquiries and customers – repositioning them as one of the market leaders.
Don’t just take our word for it – Here’s what our clients say
Working with Black&Ginger has been nothing short of fabulous. I've been impressed with their creative ideas and ability to convey concepts/ideas clearly and concisely. Alex has been great to work with and I appreciate how he has listened to our brand, our needs and where we want to go and approached every situation with kindness, creativity and professionalism - No problem is too big for these guys. I've thoroughly enjoyed working with B&G - Thank you Alex and team!
Ellie Halfpenny - Marketing and Comms
Withyou
As an ambitious start-up with lots of opportunities and unknowns in our business plan, finding the right brand was challenging. Alex and the team led us through a series of workshops and iterations to enable us to create a strong, dynamic brand that can grow and adapt as we do.
Lorna Green
CEO - LYVA Labs
I’ve been using Alex and his team at Black and Ginger for 18 years on multiple branding projects. They have delivered nothing but exceptional work on every occasion. I can’t rate this team high enough.
Martin Saxon
CEO - Truffleers
We worked with Alex and the team at Black&Ginger on two large video and photo project commissions, and they delivered outstanding results both times.
The commissions were complex by nature and involved collaborating with several stakeholders across the Liverpool City Region. Despite this complexity, the team's creativity, professionalism, communication, project management, and attention to detail were exceptional. They understood and executed the vision perfectly.
I highly recommend working with them for any marketing needs.
Ben Davies
Marketing Manager - Hugh Baird College
Working with Black&Ginger has been nothing short of fabulous. I've been impressed with their creative ideas and ability to convey concepts/ideas clearly and concisely. Alex has been great to work with and I appreciate how he has listened to our brand, our needs and where we want to go and approached every situation with kindness, creativity and professionalism - No problem is too big for these guys. I've thoroughly enjoyed working with B&G - Thank you Alex and team!
Mark Blankstone
Business owner - Blankstone Opticians
Alex and the team delivered perfectly on the brief with a vibrant, warm design, which also met colour contrast and accessibility requirements to maximise the messages inclusivity.
Caroline Addison
Marketing Manager - West Lancashire Council
Working with Black&Ginger has been nothing short of fabulous. I've been impressed with their creative ideas and ability to convey concepts/ideas clearly and concisely. Alex has been great to work with and I appreciate how he has listened to our brand, our needs and where we want to go and approached every situation with kindness, creativity and professionalism - No problem is too big for these guys. I've thoroughly enjoyed working with B&G - Thank you Alex and team!
Beth Carpenter
F&B - Marketing Director
NHS
Improving lives with an effective urgent care comms campaign for NHS.
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