BALTIC HOTEL
The city is your playground
Brand strategy, narrative, identity, digital, art direction and consultancy.
A destination for fine culture, chic bars, award-winning eateries, food markets, big venues and even bigger football clubs, Liverpool is a city that lives and breathes energy.
We were approached by ambitious developers, Town Hotels to create a hotel brand for their exciting and fiercely independent new venue the Baltic Hotel.
Situated in the heart of the city’s creative district (now voted as one of Time Out’s hottest neighbourhoods), the Baltic Triangle, the hotel challenges the big global chains and is designed to reflect Liverpool’s true personality.
The brand concept is centred around energy and personality. Graphically we have selected shifting type and a juxtaposed palette of heritage and vibrant neon punch colours, reflecting both the traditional and the new. To complement these graphics we also felt that people should be at the heart of this identity. Interacting with the typography and brand elements highlight the importance of engagement and experience – qualities that are also true of Liverpool.
Once 19th century warehouse for ale and rum the Baltic Hotel has now been painstakingly renovated to a beautiful place to stay, unwind and explore.
