Baltic Hotel

The city is your
playground

Liverpool is a city that doesn’t have to sell itself.

A destination for fine culture, chic bars, award-winning eateries, food markets, big venues and even bigger football clubs, this is a city that lives and breathes on the edge.

WE PARTNERED ON

Brand identity, Campaigns and advertising, Digital and moving image, Web design, Art Direction

A global rebrand. From brand strategy to identity and beyond

Once 19th century warehouse for ale and rum the Baltic Hotel has now been painstakingly renovated to a beautiful place to stay, unwind and explore.

Approached by the ambitious Town Hotels group to create a hotel brand with a difference for their exciting and fiercely independent new venue The Baltic Hotel.
Situated in the heart of the city’s creative and digital district, the Baltic Triangle, the hotel will challenge the big global chains reflecting the city’s true personality.
Baltic Hotel animation
Baltic Hotel Liverpool building
Baltic Hotel signage
Baltic Hotel tote bag
The brand concept is centred around energy and personality. Graphically we have selected shifting type and a juxtaposed palette of heritage and vibrant neon punch colours, reflecting both the traditional and the new. To complement these graphics we also felt that people should be at the heart of this identity. Interacting with the typography and brand elements highlight the importance of engagement and experience – qualities that are also true of Liverpool.
Baltic Hotel vodka

View next project – Chapters Of Us

If you share our passion for big ideas, we’d love to hear from you.
General enquiries
enquiries@blackandginger.com
07548 964566
Follow us
Instagram
LinkedIn
Find us
3-4 Great George Place, Liverpool L1 7AG
Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google