Creating a positive impact on and off the pitch

FThree is Manchester City FC’s catering partner, employing over 1600 people on site, making it one of Manchesters largest employers in hospitality.

Our brief was to help this exciting organisation attract hospitality talent and also help it reflect its passion within their own brand.

We partnered with
Recruitment Campaign, Videography, Food Photography & Spacial Design

‘The guys at Black & Ginger really understand what we need’.

S. Lincoln – Managing Director

Attracting the next best talent in football is tough. For the hospitality sector, this is another challenge.
A youthful take on a traditional football training, the Formation Academy is designed to feel fresh, engage and take the clubs home talent on a new journey.
We have supported this campaign with video content, social, animation and event design.
Language has also played a big part in this campaign. Opting for approachable, casual language has been a shift from any formality.
“Being down to earth is important to us, and the club. We work with a lot of local people so it’s important that we speak their language.

Off The Pitch

Ensuring that food looks it’s best is important in a multi-million pound business. We worked closely with our photographer, to ensure that the food looked as good as it tasted.
Results over the last 18 months have shown increase in spend by almost 20%.

Next Project – Triopsis


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3-4 Great George PlC Liverpool L1 7AG
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