Are Google Fonts killing creativity?
In the world of digital design, accessibility and convenience often take centre stage. Google Fonts, with its vast library of free, easy-to-use typefaces, has become an indispensable go-to tool for designers. However, beneath the surface of this convenience lies a growing concern: is Google Fonts killing creativity? And can uniqueness still exist in brand?
This topic recently came to light after speaking to a potential new client who insisted that we needed to use a google font in his logo.
Back from my days in advertising, it was hammered to us to create a unique story; one that only you can own. If two washing powders do a similar thing you need that point of difference in a brand in order to create a) distinction b) to give you the competitive advantage.
If you talk to your competitors in a more compelling way than the nearest rival, chances are you’ll have better success. Also if you don’t look like your competitors, isn’t that a brave thing?
Would Coke-Cola be the brand it is today if it had picked a google font?
In some respect Google could be making our job much easier but in reality is the right decision? Would Coke-Cola be the brand it is today if it had picked a google font? I think we know the answer to that.
Safe is easy, creative is much harder to pull off.
The Impact on Typography as an Art Form
Typography is more than just choosing a typeface; it’s an art form that conveys mood, tone, and personality. When designers default to the same fonts, they miss the opportunity to explore the full spectrum of typographic expression. The subtle nuances that different typefaces bring to a design—whether it’s the elegance of a serif, the modernity of a sans-serif, small details can have a huge impression and this is where a good design agency or consultant will help you and missing the mark can be a costly mistake.
While Google Fonts offers undeniable benefits, it’s crucial for designers and clients explore creative choices and the ideologies behind decisions.
Here are a few ideas to get you thinking:
Explore Beyond Google Fonts
There are countless type foundries and independent designers offering unique typefaces. Investing time in discovering these resources can lead to more distinctive and innovative designs.
Custom Typography
Creating custom typefaces or modifying existing ones can add a unique touch to your projects. This approach ensures that your designs stand out and reflect your brand’s identity.
Mix and Match
Combining Google Fonts with other typefaces can create a more varied and dynamic design. This approach allows designers to benefit from the convenience of Google Fonts while also incorporating unique elements. Something we suggest and is also great for loading speed.
Stay Informed
Continuously learning about typography and design trends can inspire more innovative uses of type. Making a conscious effort to make a note of what type talks to you will give you a head start and personal perspective of what works. Attending workshops, reading design literature, and following typographic artists can reignite creative passion. If that’s one step too far don’t worry, we’;ve got that.
Conclusion
Google Fonts has revolutionised the accessibility of typography in digital design, but it should not become a crutch that limits creativity.
Our understand of type backed with a tried and tested methodology, means that you can look beyond the norm, push the limits of out-of-the-box design and give your business the best chance to be as unique as you are.
The spirit of innovation will always define great design.
Round up
Google Fonts has revolutionised the accessibility of typography in digital design, but it should not become a crutch that limits creativity.
Our understand of type backed with a tried and tested methodology, means that you can look beyond the norm, push the limits of out-of-the-box design and give your business the best chance to be as unique as you are.
The spirit of innovation will always define great design.
