Building a Disruptive Brand from the Ground Up

After developing the brand narrative for Liverpool City Region, we were approached by Liverpool Enterprise Partnership to develop the identity and creative strategy for a new company which will deliver growth across the city region. The identity had to reflect the newly developed regional narrative values of a cutting edge, dynamic and vibrant city at the forefront of enterprise and business.

We started by taking a deep dive into what the organisation does, in order to determine a suitable name which would be recognised throughout the region and further afar. The aims of the company are to offer support to people and business, elevating them and also accommodating a series of different growth programmes and sectors – creating a one-stop shop for all things growth in the region. We eventually landed on the name Growth Platform, a name which works on multiple levels.

From the go, it was clear that this brand had to be disruptive in what is typically a dry sector deprived of personality – there was a real chance to stand out from what other cities were doing with similar organisations. It had to be ownable, modern and eye-catching.

The modular and flexible identity uses building blocks to represent growth, ascent and the variety of people and businesses that Growth Platform supports. Within these energetic compositions are a series of bespoke patterns which represent some of the key values of Growth Platform – Community, Growth, Regionality.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google