The beating heart of innovation.
Launched with a fund of £10.5m LYVA Labs was set up to challenge the norm of innovation; pairing commerce with some of the greatest life scientific, problem solving minds of our day.
With organisations of scientific excellence dotted all around the City Region, such as Daresbury, Sensor City, Unilever and the Universities, to name a few, Liverpool is already a hub of innovation, delivering life changing solutions on a global scale.
Founded by Lorna Green, previously from the Innovation Agency and a team of experts, the LYVA Labs partnership and fund was set up to merge innovation with commerce; improving ROI, idea readiness and industry commerce; pairing the business world with some of the greatest scientific minds.
As a new and progressive business, aimed at both the business and non-business community. Could we create an identity that bridges both the high level, academic scientific community and the world of commerce.
“By investing now to establish ourselves as a hotbed of innovation and new technology, we’ll be able to attract many more high-skilled, well-paid jobs and attract many, many more jobs, businesses and opportunities from around the world.”
Steve Rotheram, Metro Mayor
Over several stages of research, we concluded that innovation + people was at the heart of this brand and what was expected would need emphasise to parts of this equation.
The brand which is build on an isometric, graphics grid, forms the letters LYVA. These letters are used as devises for the brand, while also working along side a simple background structure. The vibrant pink was chosen to represent both energy, ambition and movement, while the black represents somber, focussed and professional.
The imagery we have used is honest and real, yet production is intentially of the highest quality.
Copywritting for the project was provided by PR partners Active Profile.
This project launched in April 2022.
