Tools To Teach

Creating a human inspired brand studio MYO

Almost a decade after initially working with Phil, he called us up to meet. The company had changed, matured, diversified and was now an exciting, progressive business that knew exactly what it wanted. But the brand was lacking direction, breadth and humanity.

We partnered with
Strategy, Creative, Design, Brand Guidelines Radio, Digital,
Livery and In-house Prodcution
The brief was simple. Make us a brand that talks to our customers, reflects a passion for design excellence, but also our empathy for our amazing customers. Human stories help create reflective and personal interior design solutions.
Working with the senior design team over a series of Vision & Creative workshops we discovered that relationships and small moments of humanity where key pillars to the MYO narrative. From the studio family unit, to the small personal touches and conversations held with clients; it’s these salient moments that forge connection, an understanding and an empathy. These are the moments that create a space for great design to happen.
The MYO typeface and font pairings are designed to be authoritative yet approachable, with hand written notes and illustrations created by the in-house studio practitioners.
For imagery we wanted to reflect both excellence and warmth. Working with a local photographer and selecting a palette of ‘moment’ inspired imagery, we create timeless ‘moments’ of beauty.

Next post – LYVA Labs


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