MYO Interiors
Creating a human inspired brand for interior design studio MYO
After a decade of initially working with Director of MYO, Phil called us up to meet.
The company had changed a lot, matured, diversified and was now an exciting growth phase.
Working closely with his team of designers, we helped define a new brand direction and a comprehensive new narrative that everyone could believe in.
WE PARTNERED ON
Brand strategy and narrative, Brand identity, Digital and moving image, Print design, Web design, Photography
A global rebrand. From brand strategy to identity and beyond
The brief was simple. Create a brand that talks MYO’s customers on a personal level and reflects a passion for design excellence.
MYO encourage clients to be involved in every step of the process to create the most unique spaces. Focusing of materials, craftsmanship and personality, MYO are bringing a new ownable energy to the industry.
Working with the senior design team over a series of Vision & Creative workshops we discovered that relationships and small moments of humanity where key pillars to the MYO narrative. From the studio family unit, to the small personal touches and conversations held with clients; it’s these salient moments that forge connection, an understanding and an empathy. These are the moments that create a space for great design to happen.
For imagery we wanted to reflect both excellence and warmth. Working with a local photographer and selecting a palette of ‘moment’ inspired imagery, we create timeless ‘moments’ of beauty.
