FTHREE AT MAN CITY FC
Catering for one of the biggest Clubs in the world.
Brand identity, video, food photography, recruitment campaign, event design and story telling.
Behind one of the largest and most successful clubs in the world is FThree; Manchester City FC’s boutique catering partner. Employing more than 1400 staff, over 81 on-site eateries. When it comes to food, there’s no room for second place.
Our brief was to help to support this exciting organisation to attract hospitality talent and reflect a passion for quality and provenance.
“Being down to earth is important to us, and the club. We work with a lot of local people so it’s important that we speak their language.”
B. Carpenter, Fthree Marketing
Attracting the next best talent in football is tough and for the hospitality sector, this is another challenge.
The ‘Formation Academy’ is designed to feel fresh and engaging and post covid was a vital asset in helping to recruit 1400 staff.
Ensuring that food looks it’s best is important in a multi-million pound business. We worked closely with the catering and marketing team to ensure that the food looked as good as it tasted.
Results over the last 18 months have shown increase in spend by almost 20%.
“The guys at Black & Ginger understand what we need and aren’t afraid to share ideas.”
S. Lincoln – Managing Director
