CREATIVE AGENCY LIVERPOOL & LONDON
Creating a brighter future.
River.
Healthcare.
Brand.
Production.
Building a supportive brand for new drug & alcohol recovery services, River.
Delivered by national social care charity Change Grow Live in partnership with Liverpool City Council, River is one of the largest support services in Europe.
Brand strategy.
River is a powerful metaphor for addiction recovery. It represents movement, resilience, change, and renewal, all of which align with the journey of overcoming drug and alcohol addiction.
Creating a trusted brand for one of Europe’s largest drug and alcohol services.
The Challenge
Building trust doesn’t happen easily. As a new brand across Liverpool’s drug and alcohol recovery services, River had to be more than just a logo – it needed to be a guiding light for those who need it most.
Credible, professional but also approachable.
The Solution
We set out to create a brand that is bold, confident and empowering.
The newly developed River branding, inspired by the continuous flow of the River Mersey, reflects the resilience and change required to move forward on the journey of recovery.
Designed to build trust among those who are battling addiction, the brand identity includes a bold colour palette and a suite of marketing materials to emphasise the importance of seeking professional support, regardless of age or background. The logo represents the friendly and approachable nature of the service, whilst underlining the professionalism of the team working to provide support in the local community.
Why us?
We work with people building something that matters. Shaping it properly from the ground up.
That’s where we do our best work.
