Why Amsterdam may be the new creative capital of Europe
As Black & Ginger grows into Europe we look at what makes Amsterdam a great place for the creative industries
So what are the crucial ingredients that are making this dutch city simmer with excitement and explode as a leading digital hub?
Inherently born from wealth from its trade port roots, you don’t have to look far to understand where the city’s rich culture has trickled through the veins of its canals into the DNA of its people.
Yes we all know Amsterdam as being free thinking, but what Amsterdam does well is the idea of ‘citizens’. This place is designed for people and where people come first, and this creates a unique environment for ideas and radical thinking.
From Rembrandt to Van Gogh this is a city who’s creative past informs its future.
“The dutch are so used to constraints of building up and along narrow roads, creativity is a way to break these restraints and express their true selves.”
From the huge tech giants to the latest tech start ups, Amsterdam provides not only an infrastructure but also a way of life that promotes creativity and freedom of thought, unbound by an agenda. No matter where you’re from there is a unified understanding that citizens come first. Give people the power to live their best lives and history will write itself.
Keep your eyes peeled as B&G goes Dutch.
Laughin’ Exhibition
And exhibition destined to make you smile
We believe creativity can put a smile on everyones face, which is why we curated an exhibition that celebrates both humour and creativity whilst making a positive impact, collaborating with local mental health charity The Open Door Centre.
We invited local, national and international artists, designers and photographers to flex their creative muscles, with the simple brief to produce artwork that tickles the mind and leaves us Laughin. This gathered an overwhelming response of people wanting to contribute their time and creativity and help support the cause.


We wanted to help spread positivity throughout our community
To distribute the work on a global platform we compiled the artwork into an exhibition brochure which shipped around the world with proceeds going to The Open Door Centre. Further collaborating with our artists allowing them to host their own Laughin exhibition within their city helping to spread positivity to a wider audience.

“Collaborating with the team at Black & Ginger has been a real pleasure and we can’t wait to unveil the Laughin’ exhibition to the public. The premise behind the exhibition is simple; to make people smile. Every piece of artwork featured is truly uplifting and we are looking forward to raising as many smiles and laughs



