Giving Ferry & Sons a new edge
Behind the Brand: Crafting a Modern Identity for Ferry & Sons
First impressions can say a lot.
The first time we met Mike and his family, we knew this was going to be something special. Their passion for their craft was infectious, and their confidence in the quality of their work was quietly inspiring.
Many businesses come to us looking for a refresh — a polish around the edges. But Mike had bigger plans. He wanted to build a 21st-century brand that could sit confidently alongside the best in the industry.
Today, Ferry & Sons is doing exactly that.
Sales have never been better.
Mike tells us.
Design Notes: The Making of a Brand
For the designers out there who love the details — this identity is packed with them.
The Ferry & Sons logo was built from the ground up, inspired by the curved angle bevels often found on their handcrafted worktops. The ligature in the F was carefully designed to nod to both the F and S, a subtle connection between name and craft.
We extended this detail into a suite of fine stroke lines, derived from those same bevels, representing the precision and delicacy of the craftsmanship — whether marble, granite or quartz. These graphic lines can be layered over imagery and block colour, adding quiet texture and depth throughout the brand.
The typography pairs Libre Baskerville for headlines, chosen for its classic, human qualities, with a clean sans serif for body copy, reflecting the company’s modern edge.
The colour palette remains simple and contemporary, with a respectful nod to heritage. The signature blue is a refined evolution of their previous identity, maintaining brand recognition while pushing it forward.
Bringing it to Life
To capture the warmth and precision of Ferry & Sons, we commissioned award-winning photographer Dan Kenyon for a series of portrait and interior shots. These images play a central role in communicating the company’s personality and attention to detail.
Print played its part too. Stationery was produced on GF Smith Cobalt, and the brochure wrap on GF Smith Leather Pale Grey — both chosen to reflect quality and timelessness.
Ferry & Sons is proof that craft, ambition and design can build something powerful.
Visit: Ferryandsons.co.uk
