Uncategorized Archives - Black & Ginger

We’ve moved. In fact we’ve moved a couple of times over the last two years.

Still in the heart of the Baltic Triangle, we are now located in The Wedding House building on Great George Place. This beautiful building was first built in the 1860’s as The North and South Wales Bank but is now home to a collection of creative businesses. With stone Gothic Revival style architecture and stunning artwork depicting the iconic liver bird we’re hard to miss!

The liver bird mural was created by local artist John Culshaw (@john_culshaw86)

You will find a series of John’s large scale artworks across the city, including his more recent Ringo Starr Music Mural on the empress pub and Nelson Mandela artwork at the Kuumba Imani millennium centre.

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Next time you drive by, come and say hi. Follow the bird and you can’t go too wrong. Find the Black & Ginger team at 3-4 Great George Pl, Liverpool L1 7AG.

Copenhagen – A city that defines its place brand

How my arrival experience at Copenhagen Airport informed my understanding of city and brand. Do first impressions count?

Place branding can be subjective. Comprising of so many stakeholders and components it’s unlike a product or service. There’s often no executive usp or sales proposition – that’s what makes it so difficult. However on a recent visit (my first visit) to Copenhagen I experienced brand and place working together in its true sense.

Stepping off the plane in most airports you’re often greeted by ‘bland’, nothingness. And quite often you could be in any city, anywhere. And for the first few steps I felt the same, but then I started to look around. Actually maybe I’m wrong here. From the clever use of materials including the obligatory ply and the fresh open spaces and white light I was sensing something unique.

Before you knew it the simple way-finding had brought me to a train platform which would take me to the heart of Copenhagen (about 20mins).

Again, sitting down on this comfortable, clean and spacious train made me stop and look. Okay, it’s a train but if u start to look closely at the details, you realised the design and user experience is key to how the Danish thought and how they regard their citizens. Music player socket overhead was a simple and nice touch but the tray table really got me excited. No seriously! Push down from the seat in front and out slid a walnut verneered thick ply table with brushed steel, recessed cup holder. Right then I knew and understood how this place lived by its values. No sexy strapline, logo or campaign. This is place branding at its best and at its purest.

Follow The Bird

We’ve moved. In fact we’ve moved a couple of times over the last two years.

Copenhagen – A city that defines its place brand

How my arrival experience at Copenhagen Airport informed my understanding of city and brand. Do first impressions count?

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