Follow The Bird
Next time you drive by, come and say hi. Follow the bird and you can’t go too wrong. Find the Black & Ginger team at 3-4 Great George Pl, Liverpool L1 7AG.
Copenhagen – A city that defines its place brand
How my arrival experience at Copenhagen Airport informed my understanding of city and brand. Do first impressions count?
Place branding can be subjective. Comprising of so many stakeholders and components it’s unlike a product or service. There’s often no executive usp or sales proposition – that’s what makes it so difficult. However on a recent visit (my first visit) to Copenhagen I experienced brand and place working together in its true sense.
Stepping off the plane in most airports you’re often greeted by ‘bland’, nothingness. And quite often you could be in any city, anywhere. And for the first few steps I felt the same, but then I started to look around. Actually maybe I’m wrong here. From the clever use of materials including the obligatory ply and the fresh open spaces and white light I was sensing something unique.
