DOING GOOD IN LIVERPOOL
Creative for Good. Design with Purpose.
Creative for good is something we don’t just talk about, we do it.
At Black & Ginger, we believe that good design does good.
Our mission goes beyond beautiful brands — it’s about creating positive change in Liverpool and beyond.
Through community projects, local collaborations, and mentoring future creatives, we use our skills to make a real difference where it matters most.
Good is something we don’t just talk about, we do it.
What “Doing Good” Means to Us
For us, design isn’t just what we do — it’s how we do it.
We partner with charities, independents and creative talent to deliver work that has a tangible impact.
Our philosophy is simple: when design connects people and purpose, everyone benefits.
We’ve built our studio around this idea — combining creativity, social responsibility and local pride to help shape a better city.
CREATIVE SERVICES
The stuff we’re great at.
Born in the vibrant heart the North West, our agency blends creativity, warmth, and a touch of irreverence. From iconic global brands to local favourites, we’ve championed them all. But beyond brands and campaigns, we believe in people.
Welcome to a new era of creative excellence, globally local from our doorstep here in Liverpool.
B-ROLE.CO.UK
Hiring just got interesting.
The new creative agency that Gen Z’s are really looking at.
BALTIC HOTEL
Creating an iconic brand for hip hotel, in one of the coolest neighbourhoods on the planet*.
*Time Out Magazine 2024.
HOSPITALITY
Brands you want to celebrate and jump right into.
The business, for hiring.
“Good design creates good business — and great community.”
— Black & Ginger
Good Market — Supporting Liverpool’s Makers
Born in Liverpool, Good Market is our flagship community project — a marketplace that champions local artisans, makers and small businesses.
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Over 2000 independent producers supported since launch
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4,500+ visitors at Good Market XL
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Brand, design and marketing support for new start-ups
We created the Good Market identity, visual design and on-site experience — bringing together a network of passionate independents who share our belief that creativity can build stronger communities.
In 2021 the GoodMarket was shortlisted as Tech for Good project of the year by Digital City Awards.
Since then we have been nominated for several awards including:
Lloyds Bank Business Excellence Awards, MiB Awards, Liverpool Echo Awards & Natwest Business Awards.
Ferry & Sons
Ferry & Sons
Challenge:
Local, family worktop specialists felt that their brand was out of touch with its customers and were losing sales to market leaders.
Solution:
A new lifestyle led look and feel rejuvenated their brand. From website, vans to print – everything was fresh and on point.
Result:
A dramatic increase in inbound enquiries and customers – repositioning them as one of the market leaders.
The Laughin’ Exhibition — Art, Wellbeing & Connection
In partnership with local mental health charity The Open Door Center, we hosted The Laughin’ Exhibition — celebrating creativity as a tool for positive wellbeing.
We collaborated with over 20 artists from across the globe to create an open, inclusive space for expression, raising awareness and sparking conversation about mental health through art.
It’s proof that design can heal, connect and inspire — a message that sits at the heart of everything we do.
Spreading positivity throughout our community
Design Surgery — Mentoring Future Creatives
Our Design Surgery sessions offer free creative advice for local start-ups, students and independent makers.
Whether it’s brand guidance, logo refinement or storytelling tips — our team shares real-world expertise to help new ideas flourish.
We’ve supported hundreds of young designers and small businesses across Liverpool — giving back to the community that built us.
Why Doing Good Matters to Our Clients?
Our Doing Good projects influence everything we create.
Clients choose Black & Ginger because we bring the same authenticity, empathy and energy to commercial work as we do to community projects.
We know that brands built on purpose grow stronger — and our experience working with real people, small businesses and social enterprises shapes how we think about every brief.
Join Us in Doing Good
We’re always looking for new ways to collaborate — from local partnerships and events to pro-bono design support for social initiatives.
If you’re a Liverpool business, charity, or creative wanting to make a difference, get in touch.
Together, we can make good design go further.
MAN CITY FC / FTHREE
Manchester City FC’s Executive Head Chef shows us why sustainability doesn’t mean sacrifice.
GOOD MARKET
How we created the largest ‘design for good’ indoor market in the North.
A lockdown community project turned into something spectacular.
COMMUNITY
Mental health is no laughing matter, or is it?
Discover how creativity helped put mental health and on the map.
Discover the Laughin’ exhibit.
