GAIA ENERGY
Together we bring the energy
Creating a fresh look for eco-specialists GaiaEnergy
GAIA ENERGY
A new identity for a net zero future
Gaia Energy is a forward-thinking renewable energy business, driving practical solutions that support the transition to net zero.
Following a strategic renaming and full rebrand, the company now has a confident, credible, and future-facing identity that reflects its vision and ambitions.
CREATIVE SERVICES
The stuff we’re great at.
Born in the vibrant heart the North West, our agency blends creativity, warmth, and a touch of irreverence. From iconic global brands to local favourites, we’ve championed them all. But beyond brands and campaigns, we believe in people.
Welcome to a new era of creative excellence, globally local from our doorstep here in Liverpool.
B-ROLE.CO.UK
Hiring just got interesting.
The new creative agency that Gen Z’s are really looking at.
BALTIC HOTEL
Creating an iconic brand for hip hotel, in one of the coolest neighbourhoods on the planet*.
*Time Out Magazine 2024.
HOSPITALITY
Brands you want to celebrate and jump right into.
The business, for hiring.
The founders came to us asking for simply for a logo. But after hearing their story about two passionate entrepreneurs changing lives one home at a time, it was clear they needed something much bigger. To stand out to local authorities, energy giants and commissioning groups and inspire trust in the communities they serve, they needed a complete brand transformation: a new name, identity and strategy that captured both their purpose and their potential.
“Working with Alex and the Black & Ginger team has been a brilliant experience.”
Liam Grey, Director at GaiaEnergy
Gaia Energy: From cold houses to warm homes
When we met the team behind what was then Gray North West, they were a fast-growing retrofit firm with a big heart, helping families across the Liverpool City Region make their homes warmer, safer and more energy efficient. Five years on, with £5 million in projected turnover and a growing team at their carbon-neutral HQ in Knowsley, they were ready for the next chapter.
They had big ambitions: to scale nationally, expand into commercial solar and become a trusted name in the UK’s journey to net zero. Our job was to give them a brand that matched their impact and ambition.
Gaia Energy – A brand filled with warmth
The Challenge
To evolve a local retrofit firm into a credible, scalable energy brand that connects emotionally with homeowners and commands respect from industry partners.
The Solution
We created the name Gaia Energy, inspired by the Greek goddess of the Earth as a symbol of renewal and balance. From there, we built a full brand world: a new logo, visual identity, website, social toolkit, apparel and vehicle livery. The look and feel are fresh, confident and full of life, a perfect reflection of a company bringing warmth, light and hope to the people they serve.
The Results
The new Gaia Energy brand launched as the company celebrated its fifth anniversary, marking the start of an exciting new growth phase. With a bold, modern identity and a clear sense of purpose, Gaia is now perfectly positioned to scale its impact, expand its solar division and play a leading role in powering a low-carbon future.
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A strong, credible brand identity
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Greater visibility and engagement
- Recognition from top tier partners
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A clear platform for growth in the net zero space
Ferry & Sons
Ferry & Sons
Challenge:
Local, family worktop specialists felt that their brand was out of touch with its customers and were losing sales to market leaders.
Solution:
A new lifestyle led look and feel rejuvenated their brand. From website, vans to print – everything was fresh and on point.
Result:
A dramatic increase in inbound enquiries and customers – repositioning them as one of the market leaders.
Customer Tote
“They truly captured who we are and what we stand for. The process was an education and the results speak for themselves: a brand that reflects our purpose and ambitions for the future.”
Liam Gray
Director of GAIA ENERGY
Liverpool & Merseyside focus
We’re proud to be part of Liverpool’s thriving creative community. Our work spans the city and wider Merseyside — helping independent businesses grow, established organisations evolve, and start-ups find their voice.
From the Baltic Triangle’s creative hub to businesses stretching across the North West, Black and Ginger is your local branding partner with big ambitions.
The business, for hiring.
Ready to build a brand that stands out?
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COMMUNITY
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